We have two key goals,
Help our franchisees run successful businesses
and make our customers happy
And really, the two are synonymous and dependant upon each other.We are passionate about working with good people to create something special.
We are Australian owned and operated, have flexible entry costs, proven operating systems and we support you the whole way with training & marketing. Degani is an affordable business opportunity and we are always right beside you.
Now let’s show you the powerful difference that will make your business unique and successful:
We love being part of Degani.
They support us while letting us have the freedom to make the business our own.
The strength of the Degani name & reputation has provided my business with a strong foundation allowing me to develop firm friendships within the support network & confidence.
It’s new, it’s yummy, and a friendly hub at the Coorparoo square and this place is very very nice and just what the place needed
If you like the look of a Degani franchise, then you will be delighted to see how many options we have for you. You can choose between a Kiosk, Café, Restaurant and now we do Express Drive Thru. With varying levels of investment for each option we can help you choose a location to suit the size café you would like to operate with consideration into your lifestyle and what will suit you and your family.
7 STEPS TO LAUNCHING YOUR SUCCESSFUL BUSINESS
We are excited to have you on board, let us guide you through the process.
After registering your interest, we will contact you to discuss the procedure in moving forward. A Deed of Confidentiality is required to allow us to share with you details on the opportunities available.
Once we receive your signed Deed of Confidentiality, we will call you and arrange a time to meet to answer your questions and get to know you.
We will provide you with details on your preferred business option and we will ask for more information about you, so that we can both do our homework. We recommend you seek professional financial and legal advice and to talk to, or work with other Degani Franchisees.
At this point, we will request a business plan and get you to complete a personality review to assess your suitability. If successful, we will approve you as a franchisee.
As the franchisee and business owner you will undergo a minimum of 4 weeks of training with our Degani Operations Trainer and Busines Development Manager. They will help you select and train your team and set your business up for success.
Now a site is selected, the next step is to negotiate & sign a lease. We then issue you with a Franchise Disclosure and documentation to sign off on. Then we can get started on the fun stuff, the store design and you’ll see your dream come to life with the fit out.
So it is now opening day. Congratulations! Your Business development manager will now work with you in store through the opening weeks as you learn your business and begin to grow.
Once established, your Degani Team will coach you to set goals & increase profitability by focussing on attracting new customers and delivering first-rate quality, service and cleanliness.
We have tracked down some locations that will be the perfect place for you to open your Degani cafe.
If you have a location, let us know, we would love to see what you have in mind.
There are many factors contributing to the growth of a franchise business. but the most important factor is the location. Ultimately affecting how it operates, such as total sales and how costly it is to run. That’s where our main man, James Marshall comes in. Over to you James…
“The three key things I look for in a new business are location, location and location!” James says.
In 2015, Degani opened the doors to our first Brisbane franchise restaurant in Calamvale. With the aim to bring something fresh to the area, James designed the café to bring family and friends together, much like your dining room table, with great service, great food and great coffee.
“Hospitality is at the heart of what I do! Our franchisees love people, food and coffee. They have a passion for hospitality too.”
Behind the success of nearly 70 stores across Australia, James combines his knowledge and 25 years of hospitality experience (yes, he must have started young). He thoughtfully considers the advantages of site locations – like whether the store is North or South facing, potential customer foot traffic, store visibility, rent, fit-out costs and the layout.
“Degani has many business models, such as cafes, restaurants and kiosks. We operate in laneways, office towers, shops and major malls. The common factors among these models include the sightlines, comfortable and relaxing atmosphere and low occupancy costs. I find the most viable commercial terms to ensure success for our business partner.”
After he secures the perfect location, he builds a story about the potential customer, based on local demographics. For example, a university student sipping a latte as they study or a parent bringing their child for a babycino after the school run. He communicates between the retail designer, landlord and store owner to meet the needs of the localized customer demographic.
“I design a store with the franchisee and community in mind. I consider the geography, build and surroundings. Everyone has different taste! Some of our partners want industrial designs, while others like art-deco chic. I marry the design to the franchisees personality to create a unique, bespoke design.”
The franchise business partner is at the core of every decision James makes – from choosing the colour palette to the kitchen fit out. The cafe is individually tailored to the local demographic and the franchise business partners’ wants and needs; each Degani café has its own atmosphere and this is reflected in Degani’s non-cookie cutter approach to the franchising model… along with James’ keen eye for design and detail.
“My favourite thing about my job is the individuality! Each store is completely different and each franchise business partner is different.”